Whether you run influencer campaigns, paid ads, or organic content — Lynkd gives you the attribution layer to know what actually drove each lead.
You pay influencers for results. Lynkd makes sure you can prove which ones delivered.
Most brands measure influencer performance by total clicks or reach. But clicks don't pay invoices — leads and conversions do. Lynkd gives every influencer a unique tracked link, then follows each visitor through a full conversion funnel: did they land on your page, did they bounce, or did they fill in your form? Every lead is attributed back to the exact creator who drove it.
Clicks
Total hits on the influencer's unique link
Landed
Visitors who reached your campaign page
Bounced
Visitors who left without converting
Converted
Unique leads captured, attributed to this creator
Ad platforms show you clicks. Lynkd shows you what those clicks actually became.
Meta Ads, TikTok Ads, and Google Ads all report clicks inside their own dashboards — but that data stops at the click. What happens after the visitor lands is invisible unless you control the destination. Lynkd wraps every ad creative's destination URL in a tracked link, giving you click-to-land rate, bounce rate, and conversion rate per ad set, creative, or audience segment — without needing to modify your ad platform setup.
Click-to-Land Rate
How many ad clicks actually reached your page
Bounce Rate
Visitors who left without any interaction
Conv. Rate
Percentage of unique visitors who became leads
Source Attribution
Which ad, audience, or channel drove each lead
You publish across email, social, blog, and print. Lynkd tells you which channel converts.
Organic content is notoriously hard to attribute. A newsletter, a bio link, a blog CTA, and a QR code on a flyer can all drive traffic to the same destination — but without tracked links, you have no way of knowing which one is actually producing leads. Lynkd gives each content piece its own unique link, so every lead submission is attributed to the exact source that drove it. No UTM parameter management, no spreadsheet matching — attribution is automatic.
Per-Source Funnel
Full Clicks → Landed → Converted breakdown per link
Geo & Device
Who your content reaches and how they access it
Referrer Data
Which platform or app sent the visitor
Lead Attribution
Which content piece each lead came from
A standard URL shortener tells you how many times a link was clicked. Lynkd tells you what those clicks became.
| Capability | Basic Shortener | Lynkd |
|---|---|---|
| Short link creation | ||
| Total click count | ||
| Unique visitor tracking | — | |
| Conversion funnel (Landed / Bounced / Converted) | — | |
| Lead capture with custom forms | — | |
| Per-influencer attribution | — | |
| Campaign leaderboard | — | |
| Branded email notification on new lead | — | |
| Geo, device & referrer breakdown | Limited | |
| CSV export with funnel columns | — |
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